For Self-Publishers, Where to Print Books Matters

If you're contemplating bypassing traditional publishers and have written a book, deciding how to print it is essential. You can choose to use printing and book fulfillment services or opt for print-on-demand. Understanding the advantages and challenges can help you make the best decision for your book and your profits. One major factor to consider is the type of book you plan to print. Print-on-demand is template-driven, which may limit uniqueness. If you require something more distinct, this could be a drawback. It varies by genre and author, so be sure to check successful titles in your category.

Long-term business goals are another essential consideration when deciding how to print your book. With print-on-demand, you are detached from your readers as they buy and communicate with an outside company. If direct contact with customers helps raise your visibility and promote your business, printing independently and using a book fulfillment service can be advantageous. It allows you to sell books anywhere and have direct relationships, including through your own eCommerce. Digital printing, which allows for smaller print runs, has significantly reduced inventory cost pressure for authors.

Many digital printers enable you to print small initial quantities until you gauge your book's sales potential. If needed, you can quickly return for more copies. Keeping your inventory investment low protects you if your sales fall below projections. Although staying outside print on demand requires more time and coordination, you can print higher-quality books and choose attractive sizes, bindings, and cover treatments. Consider how your book will be used when deciding how to print it. If readers will frequently carry it, consider its weight and size. Gor example, making it easy to slip into a bag is helpful.

Books that are kept open to specific pages, especially cookbooks and manuals, may benefit from spiral bindings. Any considerate touches that cater to your readers are helpful. Ultimately, the goal is to make an excellent first impression and encourage people to recommend your book to others. Today's expanded options work in your favor. Whether you aim for convenience, quality, or a personal connection with readers, understanding the different printing options available can help you make the best decision for your book. Writing an excellent book is only the first step toward long-term success.